When VR gives another dimension to design

Replacing the real world with virtual prototypes

June 9th, 2017 | OPTIS group

VR DESIGN 1

Who could have predicted a few years ago that virtual reality would one day lead to better-than-life experiences? 

 

Virtual reality refers to a computer technology that simulates the physical presence of a user in an artificially generated software environment. It thus makes it possible to reproduce virtually a sensory experience (visual, sound or haptic), favoring the user's interactions with his digital environment.

 

While virtual reality is exploited in a large number of fields for educational, scientific, artistic or training purposes, it has seen its popularity explode in the world of industrial design. We tell you everything!

THE VIRTUAL REALITY THOUGHT THE WORLD OF INDUSTRY

 

Virtual reality notably allows revolutionizing the creative processes by eliminating the stage of physical prototyping. It also promotes collaboration between teams - from the development phase to the commercialization of the product - while optimizing the costs and development time due to the flexibility of this new technology. 

 
OPTIS, a company specialized in the design of virtual prototypes, has been delivering its expertise in light and human vision simulation for nearly 28 years through specialized virtual reality immersion solutions. We also offer unique know-how in acoustic and sound design, which makes immersion in the user experience more realistic.

VIRTUAL REALITY & PRODUCT DESIGN

By designing their future product in virtual reality, the time and cost of design cycles are therefore significantly reduced, but for all that is ultra-true to reality. Thanks to THEIA-RT - a virtual reality solution that allows materials, colors, and lighting to be chosen to determine the visual signature of their future products - it is now possible to test various design changes without multiplying the physical prototypes, before making the right decision in terms of product design. The virtual reality also allows creativity to be unleashed by testing different scenarios of light, material, and surface for ultra-realistic results. First and foremost, OPTIS makes it possible to visualize the impact of modifications made in real time and to communicate clearly the details and inspiration of the product design to future users thanks to its decision-making tool. 

 

YOU ARE A DESIGNER? DISCOVER ALL OUR SOLUTIONS DEDICATED TO DESIGN PRODUCT:

 

SPEOS- Bright light & Appearance simulation  

 

THEIA-RT – Real-time color and material evaluation  

 

AESTHETICA – Flawless perceived quality  

 

OMS2 – Fast material scanner  

 

LIBRARY – Virtual samples of materials