OPTIS & Elektrobit (EB) partner to provide virtual driving experiences through AR HUD content

The collaboration will enable co-simulation and virtual testing using OPTIS’ VRXperience and Elektrobit’s EB aware

April 4th, 2018 | Partnership


OPTIS and EB will combine their expertise in automotive solutions to provide a unique, commercial off-the-shelf solution that can be used by carmakers to develop and assess sensor fusion and augmented reality content. With 29 years of experience in optics and light simulation, OPTIS has a proven track record. Its leading driving simulator, VRX, facilitates the assessment of intelligent lighting strategy and simulates sensor acquisition virtually. In parallel, EB’s new augmented reality solution, EB arware, collects and fuses sensor data that is then visualized on the car’s windshield in augmented reality. The combined solution will enable carmakers to experience light simulation, optics and augmented reality content in their virtual vehicle prototype.


With an AR HUD, pedestrians, road signs and other vehicles detected by the car’s sensors are highlighted and superimposed on the road via the windshield display. This information can be used to warn drivers of a potential hazard or simply provide insight on their surroundings by drawing their attention to the car’s environment. OPTIS’ VRX makes it possible to virtually test several driving scenarios in real-life driving conditions to anticipate the detection of these dangers, all from the safety of a virtual environment.

“By combining our expertise, automakers will be able to assess augmented reality content in a life-like driving experience,” said Ludovic Manillier, HUD Solution Director at OPTIS. “We are very proud to contribute to speeding up AR-HUDs’ time-to-market as virtual testing enables a very short iteration loop between embedded software development and test and driver experience.”

Carmakers’ main objective is to make sure drivers build trust in their vehicle’s detection systems. By enhancing the design of HUD, carmakers encourage this by getting drivers the right information in the right place, at the right time, paving the way for better acceptance of more highly automated vehicle technology.

“Augmented reality is opening new doors for carmakers and drivers. By augmenting the car’s environment, this solution aims to reassure the driver and give them total confidence in their vehicle,” says Martin Schleicher, EVP, Head of Business Management, Elektrobit. “Carmakers invest a lot of time and energy in selecting the best solution for their vehicles. Thanks to our partnership with OPTIS, they now can offer their customers a safer and more comfortable driving experience without having to procure new hardware.”



What's new in HUD solution 2018? 

VIDEOS - OPTIS Head-Up Display solutions 

Webinar - Virtual prototyping solution for automotive HUD 

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