Perceived Quality & Light Signature
Perceived Quality is a key element of product management. It’s what a customer senses when he or she first sees or touches a product – the overall look and feel, shape, color, material, finish and texture.
Customers make faster and easier buying decisions if they perceive high value and are more confident with the image and quality of a product. And this perception comes precisely from the combination of light and its impact on material applied on your product.
That’s why OPTIS delivers innovative and unique solutions to improve Perceived Quality, visualizing manufacturing variation during the digital product development process in design and manufacturing companies.
OPTIS PHYSIC-based optical software uniquely combine key elements of variation analysis and high-end visualization technologies to provide immediate and accurate insight into the impact of manufacturing variation on Perceived Quality – not only helping to improve the finished product, but also saving time, reducing costs and improving communication and collaboration in the process.
Automotive manufacturers and suppliers are using SPEOS to optimize light signature of headlamp and tailamp which provide the “face” of the car, attracting customers’ choice.
Thanks to physics simulation OPTIS is the only editor able to generate lit appearance of any product.
More than visual aspect and thanks to our measurable physics values, you can now evaluate and quote perceived quality in your digital mockup.