Graphics driven by art and science for consumers and entreprises

Experiencing more coming out of the advancements in VR technology than ever before

August 22nd, 2017 | Innovation


For gaming technology and creatives, VR brings a new dimension of immersion and interaction for players and consumers, both of which are looking for ways to make obtrusive VR equipment fade into the background.


However, VR and AR technology are not restricted to gaming, advertising, and brand interaction. SIGGRAPH 2017 also lifted the curtain on how these technologies are working with enterprises to make product design easier. As more companies enter the virtual world, that reality is becoming closer to our actual reality, with renderings grounded in physics and scientific measurements.

  • At the enterprise level, VR is becoming an essential tool for engineers and designers. OPTIS is one company that uses VR to bridge the gap between designers and engineers with its new software product, Theia-RT 2017, which was demoed at the event. Attendees were able to change the lighting, color, and materials of a boat from Quintessence Yachts, which showed how designers could view a VR prototype of their product before sending the final plans to engineers.
  • Interacting with the virtual world is becoming more intuitive thanks to more and more accurate tracking systems and even eye tracking software like Tobii Pro. The VR experience is becoming more fluid and the reaction of the virtual product more coherent and realistic with physics simulation integration. For enterprises, this trend will progressively lead to the replacement of expensive physical prototypes and a better understanding of the real world through virtual tests.
  • The virtual world is getting closer to the real one as VR technology is combined with physics simulation software. OPTIS presented its OMS2 material scanners, which is capable of precisely reproducing the real appearance of any material in the virtual experience. This allows the user to anticipate how the material will look like under different shapes and different lighting environments and evaluate perceived quality of future products.
  • AR also allows enterprises to superimpose a virtual world on top of the real one, offering virtual customization of a real product.

As virtual reality competes with actual reality, creatives and enterprises will need to incorporate science, as well as art, into all stages of VR development, a trend seen across the board at SIGGRAPH 2017.





OPTIS interview at SIGGRAPH 2017 

Further bridging the gap between design and engineering 

Leading next wave in prototyping technology

Virtual Reality vs Augmented Reality

When virtual reality gives another dimension to design