PERCEIVED QUALITY: Building better products all the time.

Small details, great importance

March 9th, 2017 | Innovation


Small details, great importance 

Have you ever dwelled on these little details that make the difference? This door groove in which you systematically miss to pinch your fingers, the spacing between the keys of your computer in which this little crumb gets stuck in, the junction between the claws of your ring and stone? The perceived quality of a product lies in these tiny but important details such as gap variations, that are almost imperceptible to us but decide everything.  



Perceived quality is one of the most important factors underlying the success of manufacturers today. In industry, the perceived quality of an object is defined by how tolerances are manufactured and assembled and their impact on the visual quality of an object. The study of Perceived Quality is a growing field amongst manufacturers and aims at offsetting the drive for manufacturing efficiency and cost against the need to produce the highest quality products.  Designing deliverable quality into products from the earliest point, reacting to styling ideas quickly and applying initial tolerance studies rather than trying to engineer it in after avoiding challenges later. The first step is to define the different parts of the product to be assembled and the quality of the visual rendering, taking into account all points in the variation of tolerance. This can be done with organizational change and technology that shows the quality and tolerance dilemmas at an early stage.  


Perceived Quality as a teamwork 

More and more companies are seeing the tolerance and target topics as not just the responsibility of a dimensional management team or manufacturing team that battle bell curves and machine variations to make a product feasible in a manufacturing environment. The perceived quality of an object involves different members of the same team - concept design, styling, engineering design, manufacturing planning, quality, etc. – and industries feel the need to respond to visual aspects’ issues around a single solution. 


A technological solution for industries 

Thanks to new software analysis methods and tools, it is now fast and easy to optimize the design phase of the product and solve the quality and tolerance dilemmas at an early stage.  Offering an optimal definition and sharing of ideas and issues which have been discovered, these solutions are real “show and tell” platforms, before going into the in-depth studies of root cause and manufacturing capability. 

Manufacturing companies are getting tolerancing proposals in minutes rather than weeks using their prior existing methods. The impact of such a capability is huge for them, increasing the expertise in the area and connecting with industry partners who can support the engineering change as well the quality analysis. 


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